That sharp, stabbing pain in your heel the moment your feet hit the floor in the morning is a hallmark of plantar fasciitis — one of the most common causes of heel pain we see at Joayo Therapy. It’s especially common among runners and people who spend long shifts on their feet.
What Causes It?
The plantar fascia is a thick band of tissue connecting your heel to your toes. When it’s overworked — from repetitive impact, unsupportive shoes, or tight calves pulling on the heel — small tears and irritation can develop, causing pain that eases with movement, then flares up again after standing or walking.
How Massage Therapy Helps
Registered Massage Therapy addresses plantar fasciitis from two angles: releasing tension in the plantar fascia and calf muscles, and addressing surrounding soft tissue tightness. Deep tissue work along the arch and heel, combined with calf release, may help reduce pain over a series of sessions.
Who Tends to Get It
- Runners who’ve increased mileage or intensity quickly
- Workers who stand for long shifts
- Anyone with tight calves or unsupportive footwear
Most clients notice improvement within a few sessions, though full recovery can take several weeks. If heel pain is slowing your day, our massage therapy team at Joayo Therapy in Brentwood, Burnaby can help.

